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The Shipyard

🟡 Tier 2
3 ICP profiles Avg score: 70/100 3 verified emails Group: Finance Decision Makers
📝 Suggested Post Flow →

🎯 Recommended Engagement Approach

Entry Point: Brent Holbert (EVP Finance, Chief Financial Officer)
Signal Strength: 🟡 Tier 2 · Avg score 70/100 · 3 ICP profiles
Key Message: CFO ROI: pilot program, CAC payback, FTE hours saved
Approach: Lead with thought leadership posts referencing The Shipyard's tax and finance challenges. Surface Commenda's ERP-native integration angle – no stack rebuild, live in weeks. Follow with direct LinkedIn connect after 2–3 posts generate engagement.
Outreach Order: Tax Leadership → Finance Executives → ERP/NetSuite admins

ICP Profiles (3) – Outreach Sequence

Wave 2 · Days 8–14
Budget holders and economic buyers. Approach after Tax Leadership is warmed up.
1 ICP profile
BH
Brent Holbert
EVP Finance, Chief Financial Officer
🟡 MED
Wave 3 · Days 15–21
Technical gatekeepers – confirm integration fit. They can get Commenda live in days.
2 ICP profiles
AK
Allison Kuhn
Controller
⚪ LOW
in ✉ Email
JM
John McElroy
EVP Financial Operations
⚪ LOW
in ✉ Email

📊 Department Coverage

🔵 Finance & CFO
1 ICP profiles 1 emails
⚪ Other
2 ICP profiles 2 emails
3 total ICP profiles · 3 with email

📝 LinkedIn Post Flow

3-post series targeting The Shipyard's key ICP profiles. Publish, tag, and connect over 21 days.

View Post Flow →

🔗 ICP Signals

LinkedIn activity driving this account's score
Signal MIR Relevance Personalized Approach
Thomson Reuters receives honorary, 2023 Intel Oracle Global … 📝 Post Explicit 'how do I automate VAT filings' question in this signal — confirms active purchase intent signal in this market segment and validates outreach urgency. The entity-setup cost conversation this signal surfaces is the right entry for Brent — lead with timeline compression, not compliance breadth.
Thomson Reuters receives honorary, 2023 Intel Oracle Global … 📝 Post Explicit 'how do I automate VAT filings' question in this signal — confirms active purchase intent signal in this market segment and validates outreach urgency. Engage with or amplify this signal before making direct contact with Brent — builds credibility in their network before your first outreach.
Leveraging ERP Solutions for Efficient Tax Management at IND… 📝 Post ERP integration case studies are explicitly requested in this signal — confirms that proof-of-work with NetSuite is the conversion trigger for this account type. Lead the conversation with Brent around entity setup speed and ROI proof — this signal validates the exact CFO-level objection Commenda's pricing model resolves.