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Strata Decision Technology

🟡 Tier 2
3 ICP profiles Avg score: 70/100 3 verified emails Group: Finance Decision Makers
📝 Suggested Post Flow →

🎯 Recommended Engagement Approach

Entry Point: David Osborne (VP of Finance, CFO and Board Member)
Signal Strength: 🟡 Tier 2 · Avg score 70/100 · 3 ICP profiles
Key Message: CFO ROI: pilot program, CAC payback, FTE hours saved
Approach: Lead with thought leadership posts referencing Strata Decision Technology's tax and finance challenges. Surface Commenda's ERP-native integration angle – no stack rebuild, live in weeks. Follow with direct LinkedIn connect after 2–3 posts generate engagement.
Outreach Order: Tax Leadership → Finance Executives → ERP/NetSuite admins

ICP Profiles (3) – Outreach Sequence

Wave 2 · Days 8–14
Budget holders and economic buyers. Approach after Tax Leadership is warmed up.
1 ICP profile
DO
David Osborne
VP of Finance, CFO and Board Member
🟡 MED
Wave 3 · Days 15–21
Technical gatekeepers – confirm integration fit. They can get Commenda live in days.
2 ICP profiles
JT
Jeff Teske
Director of Finance & Controller
⚪ LOW
in ✉ Email
LM
Laura Miller
Chief Financial Officer
⚪ LOW
in ✉ Email

📊 Department Coverage

🔵 Finance & CFO
1 ICP profiles 1 emails
⚪ Other
2 ICP profiles 2 emails
3 total ICP profiles · 3 with email

📝 LinkedIn Post Flow

3-post series targeting Strata Decision Technology's key ICP profiles. Publish, tag, and connect over 21 days.

View Post Flow →

🔗 ICP Signals

LinkedIn activity driving this account's score
Signal MIR Relevance Personalized Approach
Hot off the presses...introducing the latest edition of ERP … 📝 Post ROI-proof demand comes through clearly in this signal — validates a business-case-first approach when reaching out to this account's finance leadership. Frame Commenda's 4-week deployment and fixed-scope pricing against the cost anxiety this signal surfaces — David will recognize the tension immediately.
Fonoa raises $60M to automate tax compliance for global comp… 📝 Post New entity openings are a live trigger in this signal — maps to this account's multi-country expansion context and makes timing ideal. Reference this signal's ROI-proof theme when writing to David — a brief before/after cost narrative for a comparable company will resonate more than feature lists.
💼 How NetSuite ERP Simplifies GST, VAT & Sales Tax Complianc… 📝 Post Explicit 'how do I automate VAT filings' question in this signal — confirms active purchase intent signal in this market segment and validates outreach urgency. The entity-setup cost conversation this signal surfaces is the right entry for David — lead with timeline compression, not compliance breadth.