St. Mary's Food Bank

🟡 Tier 2

2 ICP profiles Avg score: 63/100 2 verified emails Group: ERP & NetSuite Ready

🎯 Recommended Engagement Approach

Entry Point: Jennifer Hewlett (Sr. NetSuite Administrator)

Signal Strength: 🟡 Tier 2 · Avg score 63/100 · 2 ICP profiles

Key Message: NetSuite tax integration API — reduce compliance overhead

Approach: Lead with thought leadership posts referencing St. Mary's Food Bank's tax and finance challenges. Surface Commenda's ERP-native integration angle – no stack rebuild, live in weeks. Follow with direct LinkedIn connect after 2–3 posts generate engagement.

Outreach Order: Tax Leadership → Finance Executives → ERP/NetSuite admins

ICP Profiles (2) – Outreach Sequence

Wave 3 · Days 15–21

Technical gatekeepers – confirm integration fit. They can get Commenda live in days.

2 ICP profiles

Jennifer Hewlett

Sr. NetSuite Administrator

🟡 MED

Score 63/100

in ✉ Email

Tina Lyons

Vice President of Finance

⚪ LOW

in ✉ Email

📊 Department Coverage

🟢 ERP & NetSuite

1 ICP profiles 1 emails

⚪ Other

1 ICP profiles 1 emails

2 total ICP profiles · 2 with email

📝 LinkedIn Post Flow

3-post series targeting St. Mary's Food Bank's key ICP profiles. Publish, tag, and connect over 21 days.

View Post Flow →

🔗 ICP Signals

LinkedIn activity driving this account's score

Signal	MIR Relevance	Personalized Approach
📊 Tax Compliance + NetSuite Integration 🔗 One of the biggest… 📝 Post	NetSuite-specific case study demand is surfaced in this signal — positions Commenda's documented deployment ROI as the critical asset for this account.	This signal's API curiosity maps directly to Jennifer's integration scope — lead with a technical proof point rather than a business case to earn the right conversation.
The tax landscape is changing rapidly and tax authorities ar… 📝 Post	API integration inquiry confirms technical readiness in this account's segment — Commenda's NetSuite-native connector eliminates the custom build this signal's author is describing.	Use this post to anchor a technical LinkedIn connect to Jennifer — reference the NetSuite integration challenge, then offer a 15-min technical walkthrough rather than a pitch.
Thomson Reuters receives honorary, 2023 Intel Oracle Global … 📝 Post	Explicit 'how do I automate VAT filings' question in this signal — confirms active purchase intent signal in this market segment and validates outreach urgency.	Reference this ERP integration signal when engaging Jennifer — at St. Mary's Food Bank, the conversation starts at the architecture level before it reaches compliance.