Preply

🔴 Tier 1

3 ICP profiles Avg score: 87/100 3 verified emails Group: Tax & Compliance Leaders

🎯 Recommended Engagement Approach

Entry Point: Alderik Bleeker (Tax Director)

Signal Strength: 🔴 Tier 1 · Avg score 87/100 · 3 ICP profiles

Key Message: Multi-entity global tax automation + NetSuite integration ROI

Approach: Lead with thought leadership posts referencing Preply's tax and finance challenges. Surface Commenda's ERP-native integration angle – no stack rebuild, live in weeks. Follow with direct LinkedIn connect after 2–3 posts generate engagement.

Outreach Order: Tax Leadership → Finance Executives → ERP/NetSuite admins

ICP Profiles (3) – Outreach Sequence

Wave 1 · Days 1–7

Primary buyers – direct pain owners. Engage content first, then post, then connect.

1 ICP profile

in ✉ Email

Wave 3 · Days 15–21

Technical gatekeepers – confirm integration fit. They can get Commenda live in days.

2 ICP profiles

in ✉ Email

Chief Financial Officer

⚪ LOW

in ✉ Email

📊 Department Coverage

⚪ Other

2 ICP profiles 2 emails

🟣 Tax & Compliance

1 ICP profiles 1 emails

3 total ICP profiles · 3 with email

📝 LinkedIn Post Flow

3-post series targeting Preply's key ICP profiles. Publish, tag, and connect over 21 days.

View Post Flow →

🔗 ICP Signals

LinkedIn activity driving this account's score

Signal	MIR Relevance	Personalized Approach
Tax engine is a software application which processes transac… 📝 Post	API integration inquiry confirms technical readiness in this account's segment — Commenda's NetSuite-native connector eliminates the custom build this signal's author is describing.	Reference this signal's core theme when reaching out to Alderik at Preply — it validates Commenda's positioning and gives you a non-selling entry point into the conversation.
Welcome to the latest issue of Talking Tax, where each month… 📝 Post	Explicit 'how do I automate VAT filings' question in this signal — confirms active purchase intent signal in this market segment and validates outreach urgency.	Use this signal as social proof for Alderik at Preply — it confirms that their peers are actively grappling with the exact problem Commenda solves.
Overview of SAP and Indirect Tax Technology Introduction: Th… 📝 Post	Explicit 'how do I automate VAT filings' question in this signal — confirms active purchase intent signal in this market segment and validates outreach urgency.	Engage with or amplify this signal before making direct contact with Alderik — builds credibility in their network before your first outreach.