PlayOn Sports

🔴 Tier 1

4 ICP profiles Avg score: 75/100 4 verified emails Group: Tax & Compliance Leaders

🎯 Recommended Engagement Approach

Entry Point: Andrew Hariton (Tax Director)

Signal Strength: 🔴 Tier 1 · Avg score 75/100 · 4 ICP profiles

Key Message: Automate multi-jurisdiction filings, reduce manual effort + audit risk

Approach: Lead with thought leadership posts referencing PlayOn Sports's tax and finance challenges. Surface Commenda's ERP-native integration angle – no stack rebuild, live in weeks. Follow with direct LinkedIn connect after 2–3 posts generate engagement.

Outreach Order: Tax Leadership → Finance Executives → ERP/NetSuite admins

ICP Profiles (4) – Outreach Sequence

Wave 1 · Days 1–7

Primary buyers – direct pain owners. Engage content first, then post, then connect.

1 ICP profile

in ✉ Email

Wave 3 · Days 15–21

Technical gatekeepers – confirm integration fit. They can get Commenda live in days.

3 ICP profiles

in ✉ Email

SVP Finance & Accounting

⚪ LOW

in ✉ Email

James Rosenstock

Chief Financial Officer

⚪ LOW

in ✉ Email

📊 Department Coverage

⚪ Other

3 ICP profiles 3 emails

🟣 Tax & Compliance

1 ICP profiles 1 emails

4 total ICP profiles · 4 with email

📝 LinkedIn Post Flow

3-post series targeting PlayOn Sports's key ICP profiles. Publish, tag, and connect over 21 days.

View Post Flow →

🔗 ICP Signals

LinkedIn activity driving this account's score

Signal	MIR Relevance	Personalized Approach
AI is revolutionizing tax compliance, and NetSuite is leadin… 📝 Post	Explicit 'how do I automate VAT filings' question in this signal — confirms active purchase intent signal in this market segment and validates outreach urgency.	Reference this signal's core theme when reaching out to Andrew at PlayOn Sports — it validates Commenda's positioning and gives you a non-selling entry point into the conversation.
Fonoa raises $60M to automate tax compliance for global comp… 📝 Post	New entity openings are a live trigger in this signal — maps to this account's multi-country expansion context and makes timing ideal.	Use this signal as social proof for Andrew at PlayOn Sports — it confirms that their peers are actively grappling with the exact problem Commenda solves.
📊 Tax Compliance + NetSuite Integration 🔗 One of the biggest… 📝 Post	ERP integration case studies are explicitly requested in this signal — confirms that proof-of-work with NetSuite is the conversion trigger for this account type.	Engage with or amplify this signal before making direct contact with Andrew — builds credibility in their network before your first outreach.