OnPoint E-commerce

🔴 Tier 1

4 ICP profiles Avg score: 78/100 4 verified emails Group: Finance Decision Makers

🎯 Recommended Engagement Approach

Entry Point: Hao Pham (Group CFO)

Signal Strength: 🔴 Tier 1 · Avg score 78/100 · 4 ICP profiles

Key Message: Cross-border VAT/GST for multi-country e-commerce sales

Approach: Lead with thought leadership posts referencing OnPoint E-commerce's tax and finance challenges. Surface Commenda's ERP-native integration angle – no stack rebuild, live in weeks. Follow with direct LinkedIn connect after 2–3 posts generate engagement.

Outreach Order: Tax Leadership → Finance Executives → ERP/NetSuite admins

ICP Profiles (4) – Outreach Sequence

Wave 2 · Days 8–14

Budget holders and economic buyers. Approach after Tax Leadership is warmed up.

1 ICP profile

in ✉ Email

Wave 3 · Days 15–21

Technical gatekeepers – confirm integration fit. They can get Commenda live in days.

3 ICP profiles

in ✉ Email

in ✉ Email

in ✉ Email

📊 Department Coverage

🔵 Finance & CFO

1 ICP profiles 1 emails

⚪ Other

3 ICP profiles 3 emails

4 total ICP profiles · 4 with email

📝 LinkedIn Post Flow

3-post series targeting OnPoint E-commerce's key ICP profiles. Publish, tag, and connect over 21 days.

View Post Flow →

🔗 ICP Signals

LinkedIn activity driving this account's score

Signal	MIR Relevance	Personalized Approach
Welcome to the latest issue of Talking Tax, where each month… 📝 Post	Explicit 'how do I automate VAT filings' question in this signal — confirms active purchase intent signal in this market segment and validates outreach urgency.	Lead the conversation with Hao around entity setup speed and ROI proof — this signal validates the exact CFO-level objection Commenda's pricing model resolves.
Tax engine is a software application which processes transac… 📝 Post	API-led ERP integration is the signal's live question — positions Commenda as the pre-built answer rather than a custom development project for this account.	Frame Commenda's 4-week deployment and fixed-scope pricing against the cost anxiety this signal surfaces — Hao will recognize the tension immediately.
Expanding into Europe? VAT is not optional. Join Anrok and V… 📝 Post	Signal confirms CFO-level anxiety around entity expansion costs — validates the cost-and-timeline angle as the right entry point for this account.	Reference this signal's ROI-proof theme when writing to Hao — a brief before/after cost narrative for a comparable company will resonate more than feature lists.