Babylist

🟡 Tier 2

4 ICP profiles Avg score: 66/100 4 verified emails Group: ERP & NetSuite Ready

🎯 Recommended Engagement Approach

Entry Point: Jacquelyn Letso (Senior NetSuite Administrator)

Signal Strength: 🟡 Tier 2 · Avg score 66/100 · 4 ICP profiles

Key Message: Cross-border VAT/GST for multi-country e-commerce sales

Approach: Lead with thought leadership posts referencing Babylist's tax and finance challenges. Surface Commenda's ERP-native integration angle – no stack rebuild, live in weeks. Follow with direct LinkedIn connect after 2–3 posts generate engagement.

Outreach Order: Tax Leadership → Finance Executives → ERP/NetSuite admins

ICP Profiles (4) – Outreach Sequence

Wave 3 · Days 15–21

Technical gatekeepers – confirm integration fit. They can get Commenda live in days.

4 ICP profiles

Jacquelyn Letso

Senior NetSuite Administrator

🟡 MED

Score 66/100

in ✉ Email

Bree Blesse

Vice President of Finance

⚪ LOW

in ✉ Email

Jocelene Kwan

Chief Financial Officer and Chief Operating Officer

⚪ LOW

in ✉ Email

Will Fang

Head of Corporate Development & Director of Corporate Finance

⚪ LOW

in ✉ Email

📊 Department Coverage

🟢 ERP & NetSuite

1 ICP profiles 1 emails

⚪ Other

3 ICP profiles 3 emails

4 total ICP profiles · 4 with email

📝 LinkedIn Post Flow

3-post series targeting Babylist's key ICP profiles. Publish, tag, and connect over 21 days.

View Post Flow →

🔗 ICP Signals

LinkedIn activity driving this account's score

Signal	MIR Relevance	Personalized Approach
📊 Is Your Business VAT-Compliant? Discover how ERP systems l… 📝 Post	Explicit 'how do I automate VAT filings' question in this signal — confirms active purchase intent signal in this market segment and validates outreach urgency.	Engage with or amplify this signal before making direct contact with Jacquelyn — builds credibility in their network before your first outreach.
Still relying on manual processes to calculate tax? With the… 📝 Post	Programmatic, API-based tax calculation is the signal's theme — maps to this account's integration trigger and confirms appetite for a developer-friendly approach.	Reference this signal's core theme when reaching out to Jacquelyn at Babylist — it validates Commenda's positioning and gives you a non-selling entry point into the conversation.
Tax engine is a software application which processes transac… 📝 Post	API integration inquiry confirms technical readiness in this account's segment — Commenda's NetSuite-native connector eliminates the custom build this signal's author is describing.	Use this signal as social proof for Jacquelyn at Babylist — it confirms that their peers are actively grappling with the exact problem Commenda solves.