Avalara

⚪ Tier 3

1 ICP profile Avg score: 33/100 0 verified emails Group: Advisory & Partner Track

🎯 Recommended Engagement Approach

Entry Point: Mary Cho (Tax Director)

Signal Strength: ⚪ Tier 3 · Avg score 33/100 · 1 ICP profile

Key Message: Monitor only — competitor employee

Approach: Lead with thought leadership posts referencing Avalara's tax and finance challenges. Surface Commenda's ERP-native integration angle – no stack rebuild, live in weeks. Follow with direct LinkedIn connect after 2–3 posts generate engagement.

Outreach Order: Tax Leadership → Finance Executives → ERP/NetSuite admins

ICP Profiles (1) – Outreach Sequence

Wave 1 · Days 1–7

Primary buyers – direct pain owners. Engage content first, then post, then connect.

1 ICP profile

📊 Department Coverage

🟣 Tax & Compliance

1 ICP profiles 0 emails

1 total ICP profiles · 0 with email

📝 LinkedIn Post Flow

3-post series targeting Avalara's key ICP profiles. Publish, tag, and connect over 21 days.

View Post Flow →