Armanino

🟡 Tier 2

1 ICP profile Avg score: 63/100 1 verified email Group: Advisory & Partner Track

🎯 Recommended Engagement Approach

Entry Point: Jonathan March (Tax Director)

Signal Strength: 🟡 Tier 2 · Avg score 63/100 · 1 ICP profile

Key Message: Partner angle: position as tool for their clients' global tax needs

Approach: Lead with thought leadership posts referencing Armanino's tax and finance challenges. Surface Commenda's ERP-native integration angle – no stack rebuild, live in weeks. Follow with direct LinkedIn connect after 2–3 posts generate engagement.

Outreach Order: Tax Leadership → Finance Executives → ERP/NetSuite admins

ICP Profiles (1) – Outreach Sequence

Wave 1 · Days 1–7

Primary buyers – direct pain owners. Engage content first, then post, then connect.

1 ICP profile

in ✉ Email

📊 Department Coverage

🟣 Tax & Compliance

1 ICP profiles 1 emails

1 total ICP profiles · 1 with email

📝 LinkedIn Post Flow

3-post series targeting Armanino's key ICP profiles. Publish, tag, and connect over 21 days.

View Post Flow →

🔗 ICP Signals

LinkedIn activity driving this account's score

Signal	MIR Relevance	Personalized Approach
Thomson Reuters receives honorary, 2023 Intel Oracle Global … 📝 Post	Explicit 'how do I automate VAT filings' question in this signal — confirms active purchase intent signal in this market segment and validates outreach urgency.	Reference this signal's core theme when reaching out to Jonathan at Armanino — it validates Commenda's positioning and gives you a non-selling entry point into the conversation.
Leveraging ERP Solutions for Efficient Tax Management at IND… 📝 Post	Signal reflects active appetite for ERP-native tax integration stories — validates a case-study-led approach into this account's tech-savvy stakeholders.	Use this signal as social proof for Jonathan at Armanino — it confirms that their peers are actively grappling with the exact problem Commenda solves.
Still relying on manual processes to calculate tax? With the… 📝 Post	Programmatic, API-based tax calculation is the signal's theme — maps to this account's integration trigger and confirms appetite for a developer-friendly approach.	Engage with or amplify this signal before making direct contact with Jonathan — builds credibility in their network before your first outreach.